ESP Biography



RICK VAN VELDEN, Internet Marketing Manager, 10 year veteran




Major: MBA

College/Employer: Trend Micro Inc.

Year of Graduation: 1998

Picture of Rick Van Velden

Brief Biographical Sketch:

I have been working in Internet Marketing for the past 10 years exclusively in the software industry. My experience spans both B2B (lead generation) and B2C (direct sales), encompassing web site development, web analytics, email marketing, affiliate marketing, paid search (SEM) and web application design.

I currently work for Trend Micro Inc. as their Global Internet Marketing Manager in their Consumer Online Marketing group where I am responsible for new acquisition of online business.

I earned a B.A. in Economics from UCLA and an MBA with an emphasis in Marketing from San Francisco State University.



Past Classes

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C407: Dynamically Generated Web Pages in Splash! Spring 2009 (Apr. 04 - 05, 2009)
This class will introduce students to the concepts of dynamically generated web pages. Much of what we see on the Internet is made possible through a combination of the technologies that blend content (words, colors, shapes and images) with display elements (HTML and Cascading Style Sheets). The glue that binds these two components is a scripting languageā€”a set of tools for taking instructions and rendering the result in a browser. This is the basis for dynamically generated web pages. The scripting language we will use is PHP, a widely used tool that is ideally suited for the Internet and building applications delivered in a browser. PHP give us a efficient way of blending HTML, CSS with instructions for controlling the display web content. Using simple, visual examples of PHP/HTML web pages students will gain an understanding and appreciation for the richness and flexibility of these tools. Students will be introduced to the essentials of PHP well enough to experiment with existing code in real time. They will take predesigned working pages, alter them and examine the results in their browser. This class is not intended to make attendees PHP programmers or HTML/CSS experts. While one will learn about concepts such as variables, control structures, form elements, CSS class definitions and web services, students will be sheltered from much of the complexities of the language. We will be making use of pre-written working code and experimenting with display changes, rather than programming logic.